Prerna Asthana is a Senior Data Scientist at Meta with over 9 years of experience transforming data into business impact across global tech leaders like Amazon, 84.51°, and Overstock. With a strong foundation in statistical modeling, machine learning, and business analytics, she has driven the development of AI-powered products and experimentation platforms supporting billions of users. Prerna’s expertise spans customer behavior analysis, causal inference, marketing analytics, and building scalable data pipelines. At Amazon, she led initiatives that generated $40M+ in incremental sales and built high-accuracy NLP models to enhance customer interactions. She holds an MS in Information Systems from the University of Cincinnati and a B.Tech in Electronics from Jaypee Institute. Recognized as a Tech Guru finalist at the 2024 Diversity in Tech Awards, Prerna is passionate about innovation, mentorship, and data-driven decision-making.